Theory and Practice of Go Promotion：Strategic Framework for promoting Go to the Australian people

Dr Silvia Lozeva, Jason Schrader /December 19, 2025

How to cite this article:
Lozeva, S., Schrader, J. (2025). Theory and Practice of Go Promotion：Strategic Framework for promoting Go to the Australian people. Journal of Go Studies, 19(2).10.62578/263164

Abstract
Through my experience promoting the game of Go in Australia I have developed a strategic framework which has helped me navigate the challenges involved in spreading my passion for this wonderous, humbling, and insight provoking game. This paper introduces the Go Promotional Framework (GPF), combining theoretical approaches with practical applications. The GPF framework consists of four pillars: Accessibility, Inclusivity, Engagement, and Integration. The paper utilizes empirical research from Australia, based on my active participation of promoting Go activities in the community, to businesses and to educational institutions, between 2019-2025.